SMO Course Content

# Module 1

Website optimization for Social Medias

·         Responsive website for mobile users.

·         Fast loading site for better User Experience.

·         Targeting separate keywords on each pages.

·         Strong Call To Action (CTA) on all pages.

·         Facebook Open Graph (OG), Google+ Author or Publisher & Twitter Card onpage implementation.

·         Optimized interlinking for user engagements.

·         Attractive and sharable pictures on webpages.

·         Informative and engaging articles with proper keyword targeting on each pages.

·         Third Party Tools (if required) for seamless Social Buttons integration.

# Module 2

Google Plus (Google+) Optimization

·         Understanding Google+ structure.

·         Google+ dos & don'ts.

·         Setting up a profile on Google+.

·         Google+ Communities.

·         Creating a Google+ community.

·         Google+ +1, shares, comments & mentions.

·         Google+ Hash Tags (#).

·         Google+ Local.

·         Creating a Google+ Local business page.

·         Google URL Shortner for content sharing & promotions.

·         Connecting Google+ with website.

·         Google+ Author & Publisher markup.

·         Google+ for Search Engine Optimization (SEO).

# Module 3

Facebook Optimization

·         Introduction to Facebook optimization.

·         Differences between Facebook Profile, Page & Groups.

·         Facebook Open Graph (OG) and Onpage implementation.

·         Facebook engagements with Facebook likes, shares, comments, mentions & # tags.

·         Facebook business pages.

·         Setting up Facebook Page.

·         Managing & updating Facebook Page.

·         Scaling up Facebook Page in terms of Likes, Shares and Social Reach.

·         Building Audience on Facebook Page.

·         Monitoring and analyzing Facebook Page engagements.

·         Third party tools for Facebook Page Fan Acquisition.

·         Posting guidelines for Facebook Pages for better ROI.

·         Utilizing Facebook Groups to reach to the targeted customers.

·         Creating a Facebook Group and scaling up.

·         Creating events on Facebook.

# Module 4

Optimizing Twitter

·         Understanding Twitter.

·         Twitter dos & don'ts.

·         Twitter Cards and Onpage implementation.

·         Twitter Followers.

·         Know whom to follow & whom to unfollow.

·         Retweet & Favorite on Twitter.

·         Twitter & Hash Tags.

·         User engagement on Twitter.

·         Networking with influential individuals and companies.

·         Monitoring Twitter data using social tools.

# Module 5

Linkedin Management and Optimization

·         Linkedin management.

·         Linkedin dos & don'ts.

·         Profile creation on Linkedin.

·         Networking with influential decision makers.

·         Scaling up connections.

·         Question & answering on Linkedin.

·         Public & private messaging on Linkedin.

·         Targeting & reaching prospective clients from Linkedin.

·         Setting up Company Pages on Linkedin.

# Module 6

Pinterest Optimization and picture sharing

·         Joining Pinterest.

·         Adding related categories to the profile.

·         Creating boards on Pinterest.

·         Sharing information & pictures on Pinterest.

·         Repin on Pinterest.

·         Infographics sharing on Pinterest.

·         Pinterest for businesses.

·         Verifying business website on Pinterest.

·         Pin-It button on website.

# Module 7

Youtube Management and Optimization

·         Introduction to Youtube.

·         Creating a Youtube Channel.

·         Creating simple videos for Youtube.

·         Super engaging, viral videos on Youtube.

·         User engagements on Youtube.

·         Running Ads on Youtube Videos.

·         Monetizing Youtube Videos.

·         Youtube for SEO.

# Module 8

Blogging and Social Media Promotions & Engagements

·         Setting up Blog.

·         Optimize Blog for SEO & SMO.

·         Writing viral contents for Social Medias.

·         Promoting & distributing contents socially on Social Medias.

·         Measuring engagements.

·         Quality, quantity & consistency for blogging.

·         Guest blogging (must be valuable, well researched, informative & engaging).

# Module 9

Utilizing Content Distribution Sites

·         Image sharing on Flickr & other picture sharing sites.

·         Video sharing on Vimeo, Daily Motion etc. (apart from Youtube).

·         Power Point Presentation (PPT) sharing on Slideshare, Docstoc etc..

·         Article submissions on article submission sites.

·         Press Release management.

# Module 10

Google Analytics and Third Party SMO Tools

·         Google Analytics integration.

·         Measuring SMO ROI with Google Analytics.

·         Analyzing Social Reach on various social medias using Bitly, Buffer, Tweepi, Hootsuite etc..