SMO Course Content
# Module 1
Website optimization for Social Medias
· Responsive website for mobile users.
· Fast loading site for better User Experience.
· Targeting separate keywords on each pages.
· Strong Call To Action (CTA) on all pages.
· Facebook Open Graph (OG), Google+ Author or Publisher & Twitter Card onpage implementation.
· Optimized interlinking for user engagements.
· Attractive and sharable pictures on webpages.
· Informative and engaging articles with proper keyword targeting on each pages.
· Third Party Tools (if required) for seamless Social Buttons integration.
# Module 2
Google Plus (Google+) Optimization
· Understanding Google+ structure.
· Google+ dos & don'ts.
· Setting up a profile on Google+.
· Google+ Communities.
· Creating a Google+ community.
· Google+ +1, shares, comments & mentions.
· Google+ Hash Tags (#).
· Google+ Local.
· Creating a Google+ Local business page.
· Google URL Shortner for content sharing & promotions.
· Connecting Google+ with website.
· Google+ Author & Publisher markup.
· Google+ for Search Engine Optimization (SEO).
# Module 3
Facebook Optimization
· Introduction to Facebook optimization.
· Differences between Facebook Profile, Page & Groups.
· Facebook Open Graph (OG) and Onpage implementation.
· Facebook engagements with Facebook likes, shares, comments, mentions & # tags.
· Facebook business pages.
· Setting up Facebook Page.
· Managing & updating Facebook Page.
· Scaling up Facebook Page in terms of Likes, Shares and Social Reach.
· Building Audience on Facebook Page.
· Monitoring and analyzing Facebook Page engagements.
· Third party tools for Facebook Page Fan Acquisition.
· Posting guidelines for Facebook Pages for better ROI.
· Utilizing Facebook Groups to reach to the targeted customers.
· Creating a Facebook Group and scaling up.
· Creating events on Facebook.
# Module 4
Optimizing Twitter
· Understanding Twitter.
· Twitter dos & don'ts.
· Twitter Cards and Onpage implementation.
· Twitter Followers.
· Know whom to follow & whom to unfollow.
· Retweet & Favorite on Twitter.
· Twitter & Hash Tags.
· User engagement on Twitter.
· Networking with influential individuals and companies.
· Monitoring Twitter data using social tools.
# Module 5
Linkedin Management and Optimization
· Linkedin management.
· Linkedin dos & don'ts.
· Profile creation on Linkedin.
· Networking with influential decision makers.
· Scaling up connections.
· Question & answering on Linkedin.
· Public & private messaging on Linkedin.
· Targeting & reaching prospective clients from Linkedin.
· Setting up Company Pages on Linkedin.
# Module 6
Pinterest Optimization and picture sharing
· Joining Pinterest.
· Adding related categories to the profile.
· Creating boards on Pinterest.
· Sharing information & pictures on Pinterest.
· Repin on Pinterest.
· Infographics sharing on Pinterest.
· Pinterest for businesses.
· Verifying business website on Pinterest.
· Pin-It button on website.
# Module 7
Youtube Management and Optimization
· Introduction to Youtube.
· Creating a Youtube Channel.
· Creating simple videos for Youtube.
· Super engaging, viral videos on Youtube.
· User engagements on Youtube.
· Running Ads on Youtube Videos.
· Monetizing Youtube Videos.
· Youtube for SEO.
# Module 8
Blogging and Social Media Promotions & Engagements
· Setting up Blog.
· Optimize Blog for SEO & SMO.
· Writing viral contents for Social Medias.
· Promoting & distributing contents socially on Social Medias.
· Measuring engagements.
· Quality, quantity & consistency for blogging.
· Guest blogging (must be valuable, well researched, informative & engaging).
# Module 9
Utilizing Content Distribution Sites
· Image sharing on Flickr & other picture sharing sites.
· Video sharing on Vimeo, Daily Motion etc. (apart from Youtube).
· Power Point Presentation (PPT) sharing on Slideshare, Docstoc etc..
· Article submissions on article submission sites.
· Press Release management.
# Module 10
Google Analytics and Third Party SMO Tools
· Google Analytics integration.
· Measuring SMO ROI with Google Analytics.
· Analyzing Social Reach on various social medias using Bitly, Buffer, Tweepi, Hootsuite etc..