Contents
MODULES
- Search Engine Optimization
- Social Media
- Content Marketing
- Email Marketing
- Mobile Marketing
- Pay Per Click(PPC)
- Conversion Optimization
- Digital Analytics
- Programmatic Buying
- Marketing Automation
- Digital Marketing Strategy
SEO Foundations
Introduction
On Page Optimization
Of Page Optimization
Keyword Research and Competitive Intelligence
Design and architecture
Local SEO
SEO Measurement
Algorithm updates and SEO Changes
Integrating SEO With Other Discipline
Social Media
Introduction to Social Media
Social media Strategy and Planning
Social Media Channel Management
Social Media Management Tools
Social Media Measurement and Reporting
Social Advertising
Content Marketing Foundations
Introduction to Content Marketing
Content Marketing Strategy
Overseeing a Content Marketing Program
Content Marketing Tactics
Social Media Platforms
Content Marketing Budget and Measurement